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• Requirements • Willingness and ability to take risks • Technological competence • Strive to stay ahead • Heavy promotion • Create primary demand • Carefully evaluate strengths 13 EARLY ENTRY STRATEGY(Strategi Masuk Awal) • Entering the market in quick unccession after the leader. • Requirements • Superior marketing strategy • Ample resources • Strong commitment to challenge market leader 14 LAGGARD ENTRY STRATEGY(Strategi Masuk Belakangan) • Entering the market toward tail end of growth phase or during maturity phase. Two modes of entry are feasible • (a) Imitator (peniru) - Entering market with me-too product • (b) Initiator - Entering market with unconventional marketing strategies. • Requirements • Imitator • Market research ability • Production capability • Initiator • Market research ability, • Ability to generate creative marketing strategies. 15 MEDIA SELECTION STRATEGY(Strategi Pemilihan Media) • Choosing the channels • newspapers, • magazines, • television, • radio, • outdoor advertising, • transit advertising (advertising that appears inside and outside on public transport vehicles, in waiting areas, and at stations and terminals), • direct mail (through which messages concerning a product/service are transmitted to the targets). 16 MEDIA SELECTION STRATEGY (LANJUTAN) • Requirements • Relate media-selection objectives to product/market objectives • Media chosen should have a unique way of promoting the business • Media should be measure-minded not only in frequency, in timing, and in reaching the target audience but also in evaluating the quality of the audience • Base media selection on factual not artificial grounds, • Media plan should be optimistic in that it takes advantage of the lessons learned from experience • Seek information on customer profiles and audience characteristics. 17 PERKEMBANGAN KONSEP STRATEGI PEMASARAN SHIFTING FROM P to C STRATEGI 9P BOOMS, BITNER GEORGE W.R 6P PHYSICAL EVIDENCE DAN PROCESS • MEGA MARKETING KOTLER 6P • (4P POWER AND PUBLIC RELATION) MARKETING MIX 4P (PRODUCT, PRICE, PROMOTION, AND PLACE) 18 STRATEGI MARKETING MIX 4P • PRODUCT Kualitas, penampilan, tambahan gaya, merek, pengepakan, ukuran, pelayanan, garansi • PRICE Daftar harga, potongan, pengecualian, periode, pembayaran, aturan, kredit • PROMOTION Iklan, penjualan barang, publisitas • PLACE Alur distribusi, peliputan, lokasi, tingkat sediaan, transportasi dll.

• • Estimating Current Demand • Estimating Future Demand 2. Industry Sales and Market Shares • Disamping menghitung total potensi permintaan, perusahaan perlu mengetahui penjualan produk/jasa aktual di dalam pasar.

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Sarr 19 Asian Public Relations Handbook Mary M. Devereux 1997 A Practical Guide To Public Relations In Asia. 20 Strategic Public Relations Norman A. Hart 21 Critical Perspectives In Public Relations Jacquie L'Etang 1996 Rp54.500 Magda Pieczka 22 Public Relations Writing Form and Style Doug Newsom 1998 Bob Carel 23 Public Relations Kit For Dummies Eric yaverbaum 2001 Bob Bly 24 Lesly's Handbook Of Public Relations Philip Lesly 1991 And Communications 25 Public Relations Workbook Writing Raymond Simmon 1996 Rp65.000 And Techniques Joseph M.

All the topics have been covered, every edition get updated so well that it leaves probably no topic of marketing. Moreover the examples that's been cite I just fell in love with the author of this book in 2012 when I took admission in MBA(Marketing). When I read a book, what I do expect is whatever written inside should be interactive enough to get into my average I.Q brain.

5 KONSEP STRATEGI PEMASARAN • Tujuan akhir dan konsep strategi pemasaran adalah kepuasan pelanggan sepenuhnya (Total Customer Statisfaction). • Kepuasan pelanggansepenuhnya • bukan berarti memberikan kepada apa yang menurut kita (penjual) keinginan dari mereka • tetapi • apa yang sesungguhnya mereka (pelanggan) inginkan serta kapan dan bagaimana mereka inginkan. 6 KONSEP STRATEGI PEMASARAN (lanjutan) • Dari sudut pandang pelanggan (4C) adalah kebutuhan dan keinginan pelanggan • (customer needs and wants), • biaya pelanggan (cost to the customer), • kenyamanan (convenience) dan • komunikasi (comunication).

Review E-Book Judul: Marketing Management (Global Edition) 15th Edition Author: Philip T. Kotler & Kevin Lane Keller Terbit: Tahun 2016 Format: PDF Ukuran: 42 MB Bahasa: English Unduh: *untuk password silahkan pilih salah satu, • Tinggalkan pesan berisikan email anda, • klik URL ini [ ], • Add Line [ @uqe4678h ], • Scan QRCode berikut Semoga Bermanfaat, -Salam Pemasaran.

The style of writing is ver [Review] Philip Kotler is one of the most regarded authority in the field of marketing. This Kotler's book is a must-read for every marketing student. The book contains complete fundamental contents on the subject; namely, notion of STP, marketing mix, strategic marketing.

7 MARKET SCOPE STRATEGY(Strategi Lingkup Pasar) • Single Market Strategy • Multi Market Strategy • Total Market Strategy 8 SINGLE MARKET STRATEGY(Strategi Pasar Tunggal) • Concentration of efforts in a single segment. • Requirements • Serve the market wholeheartedly despite initial difficulties • Avoid competition with established firms. 9 MULTI MARKET STRATEGY(Strategi Pasar Multi) • Serving several distinct markets. • Requirements • Careful selection of segments to serve • Avoid confrontation with companies serving entire market. 10 TOTAL MARKET STRATEGY(Strategi Pasar Menyeluruh) • Serving the entire spectrum of the market by selling differentiated products to different segments in the market. • Requirements • Employ different combinations of price, product, promotion, and distribution strategies in different segments • Top management commitment to embrace entire market • Strong financial position. 11 MARKET ENTRY STRATEGY(Strategi Memasuki Pasar) • First In Strategy • Early Entry Strategy • Laggard Entry Strategy 12 FIRST IN STRATEGY(Strategi Masuk Yang Pertama) • Entering the market before all others.

Most people think marketing is the evil force behind their spending hands or the science behind making people spend their money on them. To break with this marketing notion is to truly bring it's colours to the surface as a science of matching need and offer. But Kotler only does this as a way to transcend that expectation. Kotler concepts formal marketing as a tool for achieving a new marketing paradigm - more responsible and competent, more compassive and less invasive. A match of more subtle needs and richer and more responsible offers.

• What data analysis and reporting programs would you want? • What are the four most helpful improvements that could be made in the present marketing information system?

A must read for marketing professionals, managers and enthusiasts. If the zombie apocalypse ever comes to pass, my weapon of choice would be Kotler & Ketler's Marketing Management book. Nicelabel pro torrent download. It's a humongous heavy paperback that makes for an excellent blunt weapon. I can barely wait to squash some zombie's brains with it. It also contains very elegant writing and some gorgeous pictures.